Why Teens are Paying $325 for Beat-Up Jackets on Instagram

The Four Percent


SEARCH THE HASHTAG #vintagecarhartt on Instagram and 11,679 posts will spool out onto your phone screen. The posts showcase weathered Carhartt reinforced-knee pants or work jackets, and many stem from a budding community of small-scale vintage clothing dealers who are based on Instagram. Their accounts tend to share key characteristics. The sellers photograph their distressed products against white or gray backgrounds for maximum contrast. The account names nod snappily to antiquity: @AgedMatter or @FromThePast. And rarely do the accounts list an item’s price in the post itself. To determine that crucial detail, you…



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